Measure user emotion, attention, and engagement on your website/app/chatbots. Create frictionless UX while reducing development time and re-work costs
Create frictionless UX while reducing development time and re-work costs. Measure user emotion, attention, and engagement on your website/app/chatbots. Create frictionless UX while reducing development time and re-work costs.
Our proprietary multi-modal emotion recognition technologies combined with AI helps brands measure the cognitive and emotional responses of consumers to their content and product experiences.
Saving in development time
cost-saving avoiding re-works
Increase in CSAT scores
Panel respondents across 110 countries
Test results to benchmark against
Decrease in drop-off rates
Save re-work by choosing the prototype that resonates with your users
Optimize user journeys to increase goal completions and conversions
Testing of UI elements to improve customer experience and satisfaction
Measure attention and emotional resonance of your ads
Affect Lab uses Computer Vision & advanced Machine Learning applied with Facial Action Coding System (FACS) to teach computers to recognize facial expressions.
Affect Lab uses a combination of three paradigms (fixation, pursuit and natural gaze) to capture the user's gaze in a natural, remote environment and generate a highly accurate and reliable heat map.
Learn how we helped them become
the first-movers in their category
We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.
As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.
It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.
Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.
When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.