Our proprietary multi-modal emotion recognition technologies combined with AI helps brands measure the cognitive and emotional responses of consumers to their content and product experiences.
Saving in development time
cost-saving avoiding re-works
Increase in CSAT scores
Panel respondents across 110 countries
Test results to benchmark against
Decrease in drop-off rates
Save re-work by choosing the prototype that resonates with your users
Optimize user journeys to increase goal completions and conversions
Testing of UI elements to improve customer experience and satisfaction
Measure attention and emotional resonance of your ads
Affect Lab uses Computer Vision & advanced Machine Learning applied with Facial Action Coding System (FACS) to teach computers to recognize facial expressions.
Affect Lab uses a combination of three paradigms (fixation, pursuit and natural gaze) to capture the user's gaze in a natural, remote environment and generate a highly accurate and reliable heat map.
Let our users speak for us, and our products and services.
Tom PatchinCEO, Fiction Vortex, USA
As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option.
Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.
Yogesh PawaskarSr. FMCG Brand Manager, The Kraft Heinz Company, Indonesia
Marketeers have always relied on traditional research techniques to find how their advertisements make consumers feel at the emotion and functional level.
However, consumers are getting complex than ever before especially in this world of multiple distractions. This makes it imperative for marketeers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects helps us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.
LV KrishnanCEO, TAM Media Research, India
Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.
Senthil Nathan S
Senthil Nathan SGeneral Manager, CavinKare, India
Prior to a new campaign launch, we were always doing an impact study with a sample from the target audience with opinion-based feedback.
When we want to improve the accuracy of feedback we immediately decided to do with an AI-based solution from Entropik Tech. We were delighted to receive actionable insights and metrics based on sample target based on emotional feedback, that allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We were also able to refine targeting based on different market response and pick the lead ad for our campaign leading to a successful launch.
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