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20 Aug, 2021
A Leading Subscription Video on Demand Service Leverages Entropik Tech’s Emotion AI based Media Analysis Platform to Derive Insights on Content Elements Before the Launch of the Next Season.
Creating emotionally engaging content is critical for OTT platforms to gain a competitive advantage and improve key business metrics such as subscriber growth and market share.
The client was looking for behavioral insights to measure the content effectiveness and identify how well they align with millennial expectations to improve their content offerings. To do this, the client wanted to measure the content on four basic building blocks:
Learn how our Media Analysis Platform gave the client the ability to dive deeper into viewers’ emotional responses and make critical decisions on show elements for improvisations before the launch of a new season.
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