Responding to Consumer Behaviour Shift using Consumer Insights

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Responding to Consumer Behaviour Shift using Consumer Insights

  • 20 Aug, 2021

  • 1 min.

Responding to Consumer Behaviour Shift using Consumer Insights

American Multinational Manufacturer of Confectionery Products Leverages Entropik’s Emotion AI to Strategize Their Market Response to CoVID19 Led Consumer Behavior Shift

Due to the COVID-19, the brand needed to respond quickly and adapt to the evolving market dynamics. But it was hard to acquire consumer insights remotely and at scale. Thus, the brand was looking at solutions that can help them decode consumer sentiments in an accurate & scalable way. 

To be competitive in its category and align in a relevant way with its consumers, the client wanted to understand: 

  • How the consumer perceives the four types of promos across different channels like a Traditional Trade (TT) or a Modern Trade (MT) environment and understands the impact of Covid-19 on their buying behavior
  • How the Insulated spender & constrained spenders would perceive the brand promos and impact of COVID-19 on the noticeability of promos across different channels

 Learn how Entropik Tech helped the client capture accurate and true consumer preferences during COVID-19 and further helped determine key drivers for consumer shopping behavior, brand preferences, and purchase intent across In-store mediums. These insights allowed the brand to strategize and respond better to consumer behavior shifts owing to CoVID19. 
 

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