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20 Aug, 2021
1 min.
Entropik’s Emotion AI enables American Brand of Personal Care Products to Startegize Go-to-Market for a new Product Launch amidst Covid- 19.
To thrive in a highly competitive men’s grooming market, the client wanted to understand if its new range of beauty products was persuasive enough. What made this exercise particularly challenging was a changing consumer behavior triggered by the pandemic. It was difficult to measure consumer behavior using traditional market research methods that employ CLT and FGD’s.
Learn how we helped them navigate the cloud of questions before launching into a new market amidst Covid-19.
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