A Leading American Brand of Oral Hygiene Products Leverages Emotion Insights for Testing Pack Design and Price Positioning 

To retain competitive advantage and bring new innovations to the market the client was looking to strengthen its consumer understanding on various aspects of packaging innovations, product innovations, pricing innovation and retail execution (in-store and online). Towards this they were looking to use Emotion Insights for:  

• Evaluate if its new pack design had the persuasion power to drive sales 
• Test various product elements for its impact on purchase intent 
• Consumer preference to pay a premium for the new offering 
• Run tests for their own pack designs alternatives to help pick the winning design 
• Comparative testing of pack designs with that of competitor products to evaluate purchase intent

 Learn how the client used Entropik’s emotion-driven recommendations to determine the most preferred price point before the launch which aligned tightly with their brand promise.  

The client was also able to confidently pick the new pack design and tailor the pack messaging based on accurate insights leading to enhanced positioning within the category and improved pickup rates.