Tata Sampann uses Emotion AI Product Testing To Launch in a New Category

Back to resource page

Tata Sampann uses Emotion AI Product Testing To Launch in a New Category

  • 07 Jun, 2021

  • 1 min.

Tata Sampann uses Emotion AI Product Testing To Launch in a New Category

Key Insights

Tata Sampann Leveraged our Product Packaging module with Emotion AI Technology To Determine The Winning Pack and Shelf Clutter Breakthrough Potential for Successful Launch in a New Category.

After seeing tremendous success across various consumer products, Tata Sampann was making its foray into a new category with spices. This space was filled with competition, and consumer preference was shifting towards more organic and natural products.  
Tata Sampann had to create a breakthrough pack design that was able to make a mark in the category right away and at the same time stay true to the brand attributes to ensure alignment with the larger group values. 

TATA Sampann was looking for a scalable product testing AI solution to evaluate several pack designs before rolling out its new product range in the spice category. Towards this, they were looking to:  

  • Determine the winning pack from shortlisted pack designs 
  • Measure the pack design for Shelf Clutter Breakthrough Potential 
  • Ensure package design aligns to brand attributes of purity and authenticity, and the same iseffectively communicated via visual identity

Learn how Entropik Tech’s Affect Lab enabled the brand to determine the winning pack design in the lowest TAT possible for identifying the most saleable and appealing pack design.  
 

The retail industry is in turmoil with the sudden emphasis on redesigning stores as per physical distancing regulations and mushrooming contactless payment systems. Retailers aim to offer personalized and swift shopping experiences when most customers are hesitant to visit the stores. Shop owners are starting to invest in testing shop layout and product placement through Emotion AI platforms to analyze real-time customer responses.

Read full Case Study

Enter details in the below given fields and we will get back to you as soon as possible.

    Request Case Study

    Read full case study

    Enter details in the below given fields and we will get back to you as soon as possible.