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07 Jun, 2021
Tata Sampann Leveraged our Product Packaging module with Emotion AI Technology To Determine The Winning Pack and Shelf Clutter Breakthrough Potential for Successful Launch in a New Category.
After seeing tremendous success across various consumer products, Tata Sampann was making its foray into a new category with spices. This space was filled with competition, and consumer preference was shifting towards more organic and natural products.
Tata Sampann had to create a breakthrough pack design that was able to make a mark in the category right away and at the same time stay true to the brand attributes to ensure alignment with the larger group values.
TATA Sampann was looking for a scalable product testing AI solution to evaluate several pack designs before rolling out its new product range in the spice category. Towards this, they were looking to:
Learn how Entropik Tech’s Affect Lab enabled the brand to determine the winning pack design in the lowest TAT possible for identifying the most saleable and appealing pack design.
The retail industry is in turmoil with the sudden emphasis on redesigning stores as per physical distancing regulations and mushrooming contactless payment systems. Retailers aim to offer personalized and swift shopping experiences when most customers are hesitant to visit the stores. Shop owners are starting to invest in testing shop layout and product placement through Emotion AI platforms to analyze real-time customer responses.
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