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About Entropik Tech

World’s Leading Emotion AI Platform

Our proprietary multi-modal emotion recognition technologies combined with AI helps brands measure the cognitive and emotional responses of consumers to their content and product experiences.

Why choose us


Increase in marketing spends ROI (return on investment)


Reduction in research TAT (turn-around-time)


Largest emotion benchmark globally


Delivering value to global brands


Remote emotion analytics platform for consumer & user insights


Emotion AI-Tech enabled online consumer insights platform
to deliver real, quick & meaningful insights

Affect Lab

Use Emotion AI to capture your customers' emotional and behavioural preferences at scale.

  • Advertising Insights: Test ad concepts and market-ready ads
  • In-store Shopper Insights: Test packaging and PoSM; test shelf and store layouts
  • Online Shopper Insights: Optimize path to purchase, product placement & listing strategies

Affect UX

Test websites, apps, and prototypes before and after release

  • Record complete user sessions using computer vision in real-time
  • Understand the emotional triggers and subconscious preferences of your users to deliver experiences
  • Visualize engagement, attention, and emotion metrics through eye-tracking heatmaps, gaze plots, and AOI charts

Affect API

Get the power to equip web and mobile applications with Facial Coding, Eye-Tracking and Speech Recognition capabilities

  • Identify the entire range of 7 universal emotions through facial expressions
  • Use automatic speech recognition to transcribe a voice note and detect a person’s emotional state by analyzing voice tonality
  • Track and measure where people look at and for how long with eye-tracking

Emotion AI technologies we use

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Facial Emotion Recognition

Measure attention, engagement, positive & negative emotions from shoppers across the user journey

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Eye Tracking

Measure time to discover, earned attention, exposure duration, area of interest

Hear from our
Customers about Entropik Tech

Learn how we helped them become
the first-movers in their category

Avnish Sabharwal
Tom Patchin
Yogesh Pawaskar
LV Krishnan
Senthil Nathan S

Avnish Sabharwal

Managing Director, Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Tom Patchin

CEO, Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Yogesh Pawaskar

Sr. FMCG Brand Manager, Kraft Heinz, Indonesia

It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

LV Krishnan

CEO, TAM Media Research, India

Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.

Senthil Nathan S

General Manager, CavinKare, India

When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.

Learn how Emotion AI can enable you to capture in-depth consumer insights

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