Back to resource page
25 Aug, 2021
As shopping behavior changed radically in the last decade, most retailers had to pivot business models to usher in digital transformation. Today, brick-and-mortar stores faced the double whammy of rising e-commerce popularity and pandemic restrictions and needed technology to enhance their in-store experiences. Whether it is modern or traditional stores, retailers wanted to redesign their stores with extremely persuasive shelf designs, store layouts, product packaging, and product arrangements, aligning with the evolving consumer behavior and preferences.
Emotion AI, coming to the rescue, equipped offline retailers with an effective way to transition to the digital side and enrich their in-store experiences. Providing access to a shopper’s subconscious– through actionable shopper insights – Emotion AI makes it easier for retail brands to strike a strong chord with their customer base, boosting customer acquisition and retention.
“There is a battle between offline vs online retailers and the former are trying to compete and innovate. This is where the Entropik’s latest product offering– interactive shopper insights — comes in. ,” remarked Ranjan Kumar, CEO of Entropik Tech, which perfectly sums up why its Emotion AI platform and deep, data-intensive customer insights are such a game-changer.
Bengaluru-based Entropik wonderfully marries shopping psychology with data science to augment consumer insights for retailers. Discover how Entropik helps brands quantify and interpret emotions, and use engagement and attention metrics for enhancing in-store shopping experiences virtually. Read the full article here.
TechCircle, a subsidiary of HT Media Limited, provides a platform for India’s investors, enterprise tech companies, entrepreneurs, startups, and more.
Keep in sync with all the developments and happenings in Emotion AI
2021: The most important and impactful year in Entropik Tech’s 5 year journey
05 Jan, 2022
Harry Potter Return to Hogwarts: An Entropik Study
31 Dec, 2021
Enter details in the below given fields and we will get back to you as soon as possible.
Latest Case Studies
Global Bank uses Emotion AI on chatbot to nurture CX
09 Sep, 2021
Latest Research Insights
Unboxing Consumer Emotions for PepsiCo Collabs in 2021
22 Nov, 2021