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Emotion AI: The next frontier in Consumer Research

  • Manab Boruah

  • 10 Jan, 2022

  • 1 min.

Emotion AI: The next frontier in Consumer Research

    An average customer is exposed to more than 4,000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions are made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with choices, but also makes most purchase decisions subconsciously. IDIs, FGDs, and CLTs might not be the best ways to understand the complex mind of this modern-day consumer. Because they are not accurate, bias-free, or actionable enough.

    Emotion AI and Online Panels are solving these long-standing problems by augmenting the traditional ways of consumer research. With more than 90% accuracy and computer-vision-based methods, Emotion Insights are making it easy for brands to humanize their media, digital, and shopper experiences. Thus, building a positive emotional connection with their customers and increasing conversions. Online panels are adding much-needed agility and scalability to the research industry, eliminating logistical difficulties and increasing turnaround times.

    Watch this one-hour on-demand webinar where we are joined by Saichithra Swaminathan from Matrimony.com. Saichithra is the Chief Product Officer of Matrimony.com who has seen the product grow from its infant stage to become one of the most loved brands in India. 

    Speakers: 

    • Himanshu Gaur, Sales Director, Entropik Tech.
    • Saichithra Swaminathan, CPO, Matrimony.com. 
    • Ankesh Saxena, Head of Sales, Lucid.
    • Arindam Bhattacharya, Director of Marketplace Supply, Lucid. 

     

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