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How IGT Leveraged Emotion AI to Uncover Actionable Insights

  • Manab Boruah

  • 16 Feb, 2022

  • 1 min.

How IGT Leveraged Emotion AI to Uncover Actionable Insights

    IGT is a multinational gambling company that produces slot machines and other gambling technology.

    They were in a dilemma about renewing the contract for one of their hosts, who runs their online lottery game. Qual interviews were not insightful enough to come to a conclusion. They used Emotion AI to gather unstated responses from consumers who generally are very shy about sharing feedback on their gambling habits.

    Watch this webinar to uncover how Emotion AI is helping brands discover actionable insights through Entropik Tech’s Facial Coding and Eye Tracking technologies.
    Tip: Skip to 29 minutes to watch the interview with Giacomo Massardo from IGT.

    The webinar begins with a brief introduction of Entropik Tech by Stefka Mihaylova and a presentation on the need for a one-stop solution for Actionable Consumer Research.

    This webinar is part of a series webinar that Entropik Tech did with ESOMAR.

    Also Read Entropik’s Emotion Report: A Year in Review 2021.

     

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