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The Single Source of Truth for Agile Consumer Research

  • Manab Boruah

  • 05 Jul, 2022

  • 1 min.

The Single Source of Truth for Agile Consumer Research

    Connecting with your audience is more important now than ever. You’ve likely heard this a few times before, but that’s because it’s absolutely critical to get this right in 2022 and beyond.

    In fact, 80% of executives think they understand consumer emotions, but only 15% of consumers actually agree with that assumption*. That’s a pretty huge discrepancy. So, the question is, are you really creating the products and services that are most meaningful to your audience?

    Chances are you’ve got a bit more work to do. Luckily, there’s a solution…

    Join Entropik Tech’s Product Manager, Nehil Srivastava, and Director of Business Development, Claire Anastasia, for eye-opening insight about gaining a deeper understanding of your audience through leveraging Emotion Artificial Intelligence (AI).

    Throughout the webinar, you’ll explore how key AI and Machine Learning (ML) technologies like Facial Coding, Eye Tracking, Brainwave Mapping, and Voice AI can help you to better understand the mood or behavior of your audience while also optimizing your communications.

    Discover how to create winning products and services by tapping into the hearts and minds of your audience with 3 key factors:

    1. Best Practices: Discover how to capture more meaningful consumer data using the 3As of Emotion AI (Accuracy, Agility, and Actionability)
    2. Implementation Strategies: Learn how to integrate Emotion AI into your market research practices
    3. Tactics: Explore case studies on Emotional AI tactics for online-driven, end-to-end qualitative, and quantitative consumer research

    *Source: Capgemini

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