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Humanizing Experiences for Leading Brands

80% executives believe they understand consumers’ emotions, but only 15% of consumers agree.

Emotion AI to
Build Emotional Connect

  • Measure human emotions at your fingertips

    Measure human emotions at your fingertips

  • Get real and actionable emotion insights at scale

    Get real and actionable emotion insights at scale

  • Leverage emotion insights to redefine experiences

    Leverage emotion insights to redefine experiences

  • Create resonating experiences that drive ROI

    Create resonating experiences that drive ROI

Our
Products

Cloud-based Consumer Insights Platform

Cloud-based Consumer Insights Platform

Helps insights teams to test media, digital and shopper experiences

Cloud-based User Insights Platform

Cloud-based User Insights Platform

Helps UI/UX teams to test live websites, apps, and prototypes

APIs and SDKs for Emotion AI Adoption

APIs and SDKs for Emotion AI Adoption

Helps product managers build emotionally perceptive applications

Our Technology

Our patented technologies that help us deliver the deep human insights we promise

Facial Coding
Facial Coding

We teach computers how to recognize facial expressions and associate them with emotions

Eye Tracking
Eye Tracking

We track eye gaze movements to know where a person is looking at, at what elements and for how long

Brainwave Mapping
Brainwave Mapping

We use EEG headsets to measure responses towards sensory stimuli like touch, smell and taste

Automatic Speech Recognition
Automatic Speech Recognition

We use Voice AI to automatically transcribe voice recordings and recognize emotional state

Entropik Tech Advantages

Enable Emotion AI
Enable Emotion AI

Augment your insights with a deeper understanding of human emotions, attention, and engagement levels across experiences.

Measure Experiences/Interactions
Measure Experiences/Interactions

Analyze media, shopper, digital, and user experiences of all modes, channels, and form factors with great ease.

No Additional Hardware
No Additional Hardware

Read human emotions and subconscious behavior with the help of computer vision, with no additional hardware required.

Actionable Insights
Actionable Insights

Get immediate access to our easy-to-use dashboards that quantify human emotions as actionable insights for decision making.

Global Benchmarks
Global Benchmarks

Gain access to the world’s 2nd largest multi-modal emotion repository and benchmark against 45,000+ tested experiences.

Data Security and Compliance
Data Security and Compliance

Stay compliant with data regulations like GDPR. We are ISO/ICE 27001:2013 certified. Your data is safe with us.

Humanizing Experiences with Emotion AI

26 million+

unique facial data across the globe

7.8 million+

mins of eye gaze, facial coding and brainwave data

45,000+

media, shopper and digital experiences tested

17+

global patent claims on Emotion AI technologies

Hear from our
Customers about Entropik Tech

Learn how we helped them become
the first-movers in their category

Avnish Sabharwal

Avnish Sabharwal

Managing Director, Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Tom Patchin

Tom Patchin

CEO, Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Yogesh Pawaskar

Yogesh Pawaskar

Sr. FMCG Brand Manager, Kraft Heinz, Indonesia

It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

LV Krishnan

LV Krishnan

CEO, TAM Media Research, India

Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.

Senthil Nathan S

Senthil Nathan S

General Manager, CavinKare, India

When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.

See Emotion AI in Action

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