Humanizing Experiences for Leading Brands
80% executives believe they understand consumers’ emotions, but only 15% of consumers agree.
Emotion AI to
Build Emotional Connect
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Measure human emotions at your fingertips
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Get real and actionable emotion insights at scale
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Leverage emotion insights to redefine experiences
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Create resonating experiences that drive ROI
Our
Products
Cloud-based Consumer Insights Platform
Helps insights teams to test media, digital and shopper experiences
Cloud-based User Insights Platform
Helps UI/UX teams to test live websites, apps, and prototypes
APIs and SDKs for Emotion AI Adoption
Helps product managers build emotionally perceptive applications
Our Technology
Our patented technologies that help us deliver the deep human insights we promise
Facial Coding
We teach computers how to recognize facial expressions and associate them with emotions
Eye Tracking
We track eye gaze movements to know where a person is looking at, at what elements and for how long
Brainwave Mapping
We use EEG headsets to measure responses towards sensory stimuli like touch, smell and taste
Automatic Speech Recognition
We use Voice AI to automatically transcribe voice recordings and recognize emotional state
Entropik Tech Advantages
Enable Emotion AI
Augment your insights with a deeper understanding of human emotions, attention, and engagement levels across experiences.
Measure Experiences/Interactions
Analyze media, shopper, digital, and user experiences of all modes, channels, and form factors with great ease.
No Additional Hardware
Read human emotions and subconscious behavior with the help of computer vision, with no additional hardware required.
Actionable Insights
Get immediate access to our easy-to-use dashboards that quantify human emotions as actionable insights for decision making.
Global Benchmarks
Gain access to the world’s 2nd largest multi-modal emotion repository and benchmark against 45,000+ tested experiences.
Data Security and Compliance
Stay compliant with data regulations like GDPR. We are ISO/ICE 27001:2013 certified. Your data is safe with us.
Humanizing Experiences with Emotion AI
26 million+
unique facial data across the globe
7.8 million+
mins of eye gaze, facial coding and brainwave data
45,000+
media, shopper and digital experiences tested
17+
global patent claims on Emotion AI technologies
Interested to Learn More?
Awards and Recognition
Hear from our
Customers about Entropik Tech
Learn how we helped them become
the first-movers in their category
Avnish Sabharwal
Managing Director, Accenture VenturesWe have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.
Tom Patchin
CEO, Fiction Vortex, USAAs a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.
Yogesh Pawaskar
Sr. FMCG Brand Manager, Kraft Heinz, IndonesiaIt's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.
LV Krishnan
CEO, TAM Media Research, IndiaEntropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.
Senthil Nathan S
General Manager, CavinKare, IndiaWhen we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.
See Emotion AI in Action
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