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Trusted by Fortune 500 Companies & More….

  • Star logo
  • BMO Harris Bank
  • Intel
  • Vodafone

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Redefining Consumer Experience Every Step of the Way

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Million Unique Human Emotion Data
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Ad Testing / Video Testing Done
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Million Mins of Experience Testing
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Million Testers on Panel

Customer Spotlight

“As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot time to research, testing and analysis is just not an option. Affect lab allows us the opportunity to include learnings from subconscious mapping of our readers with quick testing. We have seen 35% increase in content consumption after we started optimizing our UX & Content”
Tom Patchin
CEO, Fiction Vortex, USA
Tom

“Emotion is a ‘complex experience of consciousness, bodily sensation, and behaviour that reflects the personal significance of a thing, an event, or a state of affairs’. We therefore believe it is important for marketers, product developers, content creators to factor in how/what consumers feel as this is the single most important thing that defines content affinity and brand preference. Broadcast industry profits can be enhanced from smart management of several cost vs revenue measures BUT the industry’s fundamentals are rooted in the emotional intensity it is able to trigger. This is pertinent to fiction/non-fiction/news/music/every genre it has to offer. This is the ONE SINGLE undeniable reality which has proven it’s importance in business health” 

Pradeep Hejmad
CEO, Aidem Ventures
Pradeep-Hejmadi

“Marketeers have always relied on traditional research techniques to find how their advertisements make consumers feel at emotional and functional level? However consumers are getting complex than ever before especially in this world of multiple distractions.  This makes it imperative for marketeers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Affect Lab that can delve into the subconscious and help explain brand messaging impacts better. Affect Lab’s standard methodologies for Ad testing projects helps us to tap into the consumer’s emotions and use those insights to create memorable and engaging TVCs”, 

Yogesh Pawaskar
Sr. FMCG Brand Manager
Yogesh
“Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/ promos/shows, while TAM takes pride in being one of India’s top Media research firm. Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer centric content”
LV Krishnan
CEO, TAM Media
LV-Krishnan

“Prior to a new campaign launch, we were always doing impact study with a sample from the  target audience with opinion based feedback. When we want to improve the accuracy of feedback We immediately decided  to do with AI based solution from  Affect Lab. We were delighted to receive actionable insights and metrics based on sample target based on   emotional feedback, that allowed us to predict whether  commercial will perform better and bring in a higher conversion rate. We were also able to refine targeting based on different market response and pick the lead ad for our campaign leading to a successful launch“

Senthil Nathan S
GM - CavinKare
Senthil Nathan

Contact Us

Bengaluru

Entropik Technologies Pvt. Ltd.

3rd Floor, No 3164, SS Konerira,
ESI Domlur Service Road,
HAL 2nd stage, Bengaluru
Karnataka-560008

Mumbai

Entropik Technologies Pvt. Ltd.

Wework Chromium, Milind Nagar,
L&T Flyover, Manohar Nagar, Marol,
Andheri East, Mumbai,
Maharashtra 400072

New Delhi: Coming soon

+91 80 4375 9863

Chat with us

info@entropiktech.com

Our proprietary multi-modal emotion recognition technologies combined with AI helps brands measure the cognitive and emotional responses of consumers to their content and product experiences.

Top News

  • Indiatimes feature Entropik Tech on their video Series #TECHPROBE    (June 2019)

 

  • Startups to look out for in the AI Domain – Entropik Tech    (June 2019)

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  • About Us
    • Company
    • Partners & Clientele
  • Transforming Future
  • Media & News
    • Press Kit
    • Newsroom
  • Careers
  • Customer Spotlight
  • Contact Us
  • Try Affect Lab
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