Advertising Insights

Elevate Ad Spend ROI with Emotion AI

Brands are competing for customer attention now more than ever. The question is – are you succeeding? With our Emotion AI-powered ad insights, you can truly stand out by crafting the most emotionally engaging ads.

The average customer looks at more than 4,000 ads a day.

They make 95% of their purchase decisions subconsciously. We help you understand their likes and dislikes.

How Emotion AI
Boosts Ad Spend ROI

  • Testing ad concepts for the deepest connect

  • Testing ad creatives for visual appeal and emotional impact

  • Testing media plans and segmentation for greater reach

  • Overall ad campaign optimization for higher ad spend ROI

Deliver Emotionally Resonating Ads


reduction in Ad Research TAT


lift in overall Ad Spend ROI


increase in Creative Efficacy

Entropik’s Affect Lab for Ad Testing

Humanizing Experiences for Leading Brands

  • Test video, TV, print, digital and OOH ads

  • Accurate, bias-free, and scalable ad testing

  • Facial emotion recognition and eye tracking

  • 60 million+ respondents across 120 countries

  • 20,000+ ad test results for global benchmarks

Emotion AI Driven Ad Insights


Ad Concept Testing

Test and optimize ad concepts and storyboards. Measure emotional connect, resonance, and engagement across TG.


Ad Creative Testing

Test and optimize market-ready ad campaigns. Measure emotional impact and visual appeal across TG and media channels.


Media Planning

Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.


TG Segmentation

Test and compare ads against various TGs for emotional connect, resonance, and engagement to optimize segmentation.

How to Set Up an Ad Test?


Upload Ads/Concepts

Upload your bumper, video, TV, print, digital or OOH ads.


Define Survey

Choose questions for screening, pre-survey, and post-survey.


Add Tester Panel

Choose from Entropik’s online panel of 60 million+ respondents or integrate your own panel.

Ad Testing Metrics

Facial Coding Metrics
  • Attention = Visual Appeal (0-100)
  • Engagement = Comprehension (0-100)
  • +ve Emotions = Happiness, Surprise
  • -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover = Area of Interest (AOI)
  • Earned Attention = Focus Levels on AOI
  • % People Watched = Out of Total Testers
  • Exposure Time Duration = Time Spent on AOI

Ad Testing Framework

Ad Creative Optimization

Second-by-second analysis of the ad creative to identify high and low points in emotional impact.

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Ad Creative Comparison

Overall creative evaluation against the top and bottom 20% competition in the category.

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Media Planning Optimization

A/B testing between two variants of the same creative or an old v/s new creative or a 60 sec v/s 6 sec version.

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Target Group Segmentation

A/B testing creative performance across multiple TGs to compare emotional resonance and engagement.

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Ad/Brand Element Performance

Emotional engagement and resonance with brand elements like logo, tagline, pricing, brand ambassadors, characters, etc.

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See Emotion AI in Action

Provide your contact details and one of our experts will get in touch with you