Affect-api

Humanizing Experiences for Leading Brands

What is Affect API?

Affect API is a comprehensive suite of APIs that enable the adoption of Emotion AI tech. Designed for future-forward Product Managers, Affect API gives you the power to equip web and mobile applications with Facial Coding, Eye Tracking and Speech Recognition capabilities.

What is Affect API?

Affect API is a comprehensive suite of APIs that enable the adoption of Emotion AI tech. Designed for future-forward Product Managers, Affect API gives you the power to equip web and mobile applicatio ...

ns with Facial Coding, Eye Tracking and Speech Recognition capabilities.

Read more

Pioneering in
Emotion AI Tech

26 million +

unique facial data across the globe

7.8 million +

mins of eye gaze, facial coding

17+ patent

claims on Emotion AI technologies

Why Affect API?

Measure Human Emotions
Measure Human Emotions

Identify the entire range of 7 universal emotions through facial expressions. Map and quantify emotions for an intimate understanding of human behavior.

Track Eye Gaze and Motion
Track Eye Gaze and Motion

Track and measure where people look at and for how long. Analyze prints and digital screens of all configurations.

Recognize Human Speech
Recognize Human Speech

Use automatic speech recognition to transcribe a voice note and detect a person’s emotional state by analyzing voice tonality.

No Additional Hardware
No Additional Hardware

Simply use computer vision (web cam/mobile cam) and recordings to let our intelligent algorithms decode human emotions for you.

Ready-to-Use APIs
Ready-to-Use APIs

Easy API integration and dedicated support to power your applications with Facial Coding, Eye Tracking and Speech Recognition abilities.

Our Technology

Award-winning deep tech Emotion AI technology with 17+ global patent claims

Facial Coding
Facial Coding
Eye Tracking
Eye Tracking
Brainwave Mapping
Brainwave Mapping

Our Technology

Award-winning deep tech Emotion AI technology with 17+ global patent claims

Who is Affect API Meant for?

Choose Affect API if you are a results-focused product manager. Power your applications with
the ability to understand human emotions and behavior better.

Qualitative and Quantitative Research

Qualitative and Quantitative Research

Online Classroom Engagement

Online Classroom Engagement

Online HR Interviews

Online HR Interviews

Industries

See yourself in any of these categories? Leverage our deep tech to measure human emotions and improve human experiences.

Market Research Firms

Market Research Firms

Test all forms of media and shopper experiences for your clients.

Digital-First Brands

Digital-First Brands

Test websites, apps, ad placements, product placements, and other UI/UX elements.

Online Learning

Online Learning

Test engagement in online classrooms and corporate training sessions.

Media and Publishing

Media and Publishing

Test ads, videos, media planning, long-form content, and creative concepts.

See Emotion AI in Action

Provide your contact details and one of our experts will get in touch with you

Request Demo

Hear from our
Customers about Entropik Tech

Learn how we helped them become
the first-movers in their category

Avnish Sabharwal
Tom Patchin
Yogesh Pawaskar
LV Krishnan
Senthil Nathan S

Avnish Sabharwal

Managing Director, Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Tom Patchin

CEO, Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Yogesh Pawaskar

Sr. FMCG Brand Manager, Kraft Heinz, Indonesia

It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

LV Krishnan

CEO, TAM Media Research, India

Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.

Senthil Nathan S

General Manager, CavinKare, India

When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.