Emotion AI powered Consumer Research Platform

Validate your campaigns with responses that are unbiased and backed with emotional insights.

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Key Features

1. Online panel of 60 Million+ respondents from across 120 countries.

2. Facial Coding & Eye-tracking Technologies to capture subconscious behavior of consumers.

3. Pre & Post survey templates with branching logic.

4. Extensive benchmark of 70,000+ media & Ad insights.

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How Affect Lab Works

4 simple steps to use our consumer insights platform

Create Test

Set up a campaign from scratch or choose from one of the many templates available in the platform.

Upload Stimuli

Upload your media/link, define test instructions, and add pre and post surveys.

Gather Responses

Capture subconscious responses from a pool of 60 million + online respondents readily available in the platform. Or use your own network to do the test.

Action on Data

Capture true consumer insights to create the best version of your campaign. Easily download reports to share with the management and the team.

Use Cases

Content Testing

Media Research

Path To Purchase

Shopper Research

Concept Testing

Case Studies

Humanizing Experiences for Leading Brands

Don't just take our word for it. Here's what our customers have to say!

Avnish SabharwalManaging Director,
Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Sr. FMCG Brand ManagerKraft Heinz, Indonesia

It’s imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

Tom PatchinChief Executive Officer,
Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Facial Coding

Facial Coding

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Eye-Tracking

Eye-Tracking

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Our Technology

Leaders in Emotion AI technology with 17+ global patent claims

Want to know more?

Provide your contact details and one of our experts will get in touch for a customized platform walkthrough.