affect-ux

Humanizing Experiences for Leading Brands

What is Affect UX?

Affect UX is a cloud-based user testing SaaS platform powered by Emotion AI tech. Purpose-built for UX researchers and designers, Affect UX allows you to test websites, apps, and prototypes. With high-precision Eye Tracking and Facial Coding, Affect UX gives you a peek into the minds of your users.

What is Affect UX?

Affect UX is a cloud-based user testing SaaS platform powered by Emotion AI tech. Purpose-built for UX researchers and designers, Affect UX allows you to test websites, apps, and prototypes. With h ...

igh-precision Eye Tracking and Facial Coding, Affect UX gives you a peek into the minds of your users.

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Humanizing
User Insights

52%   reduction

in Development Time

16%   increase

in Online Conversions

63%   savings

in Customer Acquisition Cost

Why Affect UX for User Insights?

In-built Screen Recording
In-built Screen Recording

Record complete user sessions using computer vision in real-time for participant observation, eye tracking, and user journey mapping.

Dashboards and Data Exports
Dashboards and Data Exports

Visualize engagement, attention, and emotion metrics through eye tracking heatmaps, gaze plots, and AOI charts.

Highly Accurate Eye Tracking
Highly Accurate Eye Tracking

Know with razor-sharp accuracy to know where users are looking at, what they are looking at and for how long they are looking at it.

Clear-cut Insights
Clear-cut Insights

Set up pre and post surveys to gather stated responses. Get access to hundreds of questions and survey templates from our library.

Untapped Emotion Insights
Untapped Emotion Insights

Understand the emotional triggers and subconscious preferences of your users to deliver experiences they will love and resonate with.

60 Million+ Respondents
60 Million+ Respondents

Get access to our online panel of 60 million+ respondents spread across 120 countries. Or, integrate an online tester panel of your own.

Our Technology

Award-winning deep tech Emotion AI technology with 17+ global patent claims

Facial Coding
Facial Coding
Eye Tracking
Eye Tracking
Brainwave Mapping
Brainwave Mapping

Our Technology

Award-winning deep tech Emotion AI technology with 17+ global patent claims

Who is Affect UX Meant for?

Choose Affect UX if you are a UX researcher/designer wanting to test websites, apps and prototypes for user journey mapping, identifying friction points, and measuring path to purchase.

Concept Validation

Concept Validation

Wireframe Testing

Wireframe Testing

Usability Testing

Usability Testing

Industries

See yourself in any of these categories? Leverage our deep expertise to solve your user experience challenges.

eCommerce

eCommerce

Test ad placements, product listings, path to purchase, and cart abandonments.

Digital-First Brands

Digital-First Brands

Test websites and apps for goal completions, online conversions, and drop-off rates.

BFSI

BFSI

Test portals, microsites, payment gateways, and other customer-facing interfaces.

Telecom

Telecom

Test apps, microsites, payment gateways, and other customer-facing interfaces.

How Does Affect UX work?

It just takes 4 simple steps to use our robust user insights platform

01

Create Tests

Upload links, define test instructions, and add survey questions.

02

Choose Target Audience

Choose from our 60 million+ online respondent panel or integrate your own panel.

03

Capture Responses

Miss nothing. Capture your users’ emotional, behavioral and survey responses.

04

Get Actionable Insights

You now have razor-sharp insights. Interpret, visualize,
and download them.

See Emotion AI in Action

Provide your contact details and one of our experts will get in touch with you

Request Demo

Hear from our
Customers about Entropik Tech

Learn how we helped them become
the first-movers in their category

Avnish Sabharwal
Tom Patchin
Yogesh Pawaskar
LV Krishnan
Senthil Nathan S

Avnish Sabharwal

Managing Director, Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Tom Patchin

CEO, Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Yogesh Pawaskar

Sr. FMCG Brand Manager, Kraft Heinz, Indonesia

It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

LV Krishnan

CEO, TAM Media Research, India

Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.

Senthil Nathan S

General Manager, CavinKare, India

When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.