Product & Concept Testing

Validate Product Concepts with Emotion AI

Test concepts of ads, packaging, new products, and planograms completely online. Capture consumer emotions and subconscious to align your next product launch with their unsaid preferences.

Each year 30,000 new consumer products are launched and 95% of them fail. Each launch costs up to 15mn and little is known about consumer emotions towards new product concepts.

How Emotion AI Helps
in Concept Testing

  • Testing ideas of new products, ads, packaging and shelf placement

  • Moving beyond surveys/interviews to gauge consumer acceptance

  • Emotion driven consumer research from ideation to product launch

  • Fully online methods of emotion capture with the highest accuracy

Launch Ideas and Products That Stand Out


Reduction in Research TAT


Savings in Customer Acquisition Cost


Increase in Brand Equity

Entropik Tech's Affect Lab for Concept Testing

Trusted by leading corporates and groups

  • Test ads, packages, planograms and product concepts

  • Fully remote testing using webcam or mobile cam

  • Accurate, bias free and scalable product concept testing

  • Facial emotion recognition and eye tracking

  • 60 million+ respondents across 120 countries

Emotion Driven Product & Concept Testing


Ad Concepts

Release powerful ads by testing ad scripts, ready-to-market ads, media plans and audience segments. Increase ad spend ROI.


Packaging Concepts

Launch attractive packaging concepts that will stand out in retail shelves and get picked up. Increase package pick-up rate.


Product Concepts

Market-test new product ideas fully online and gather deep consumer insights using Facial Coding and Eye Tracking.


Planogram Concepts

Market-test retail shelf placements fully online using our proprietary interactive virtual shelves, powered by Emotion AI.

How to Set Up an Ad Test?


Upload Concept

Upload images or public URLs of your product concept for viewing.


Define Survey

Choose questions for screening, pre-survey and post-survey.


Add Tester Panel

Choose from our panel of 60mn+ respondents or integrate your own panel.

Concept Testing Metrics

Facial Coding Metrics
  • Attention > Visual Appeal (0-100)
  • Engagement > Comprehension (0-100)
  • +ve Emotions > Happiness, Surprise
  • -ve Emotions > Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover > Area of Interest (AOI)
  • Earned Attention > Focus Levels on AOI
  • % People Watched > Out of Total Testers
  • Exposure Time Duration > Time Spent on AOI

Concept Testing Framework

Ad Testing

Test ads on a sec-by-sec basis to identify high and low levels of engagement. Release engaging, resonating ads.

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Package Testing

Test package designs standalone and in comparison to others to choose the designs that truly stand out.

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Product Testing

Test new product ideas and concepts by gathering unbiased consumer emotions and subconscious responses.

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Planogram Testing

Test shelf placement strategies of your products against that of competitors in virtual retail setups.

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UI/UX Testing

Test website and app concepts before development to check for usability, friction points, and user journey.

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