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Supercharge your automotive platforms 🚗
to deliver positive user experiences


Measure your website/mobile apps efficacy using our consumer insights platform. Request a free platform demo today!


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About Entropik Tech

Emotion AI-powered consumer insights platform

We enable CPG, Automotive, Ed-Tech, FinTech brands... to measure & understand human behaviour with our facial expressions, eye gaze, voice tonality, and brainwave mapping technology.

Here're some proven benefits of our consumer insight solutions!

⬆️ CSAT Scores

⬇️ Customer Acquisition Costs

⬆️ Online conversions

⬇️ Cart Abandonment

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How our platform can assist you in improvingconsumer experiences?

Online Buyer Journey 🚗

Understand end-to-end user purchase journey across the automotive platforms

  • Capture the complete user buyer journey of what’s working & what’s not
  • Identify purchase triggers that influence buying decisions
  • Measure the emotional responses of the buyer throughout buying journey

Product Engagement & Discovery 🚗

Improve your automobiles product discovery & consideration

  • Measure placement efficacy metrics like attention, engagement, time taken for discovery
  • Identify the source of product discovery for each session
  • Compare the two product placement with engagement & noticeability metrics

Product Listing Efficacy 🚗

Increase the efficacy of the automobile product listing

  • Measure product listing efficacy
  • A/B test listing variants to identify one with the highest engagement rate
  • Identify listing elements that act as purchase triggers

Emotion AI technologies we use

Measure attention and emotional resonance of your online shoppers

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Facial Emotion Recognition

Measure attention, engagement, positive & negative emotions from shoppers across the user journey

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Eye Tracking

Measure time to discover, earned attention, exposure duration, area of interest

Hear from our
Customers about Entropik Tech

Learn how we helped them become
the first-movers in their category

Avnish Sabharwal
Tom Patchin
Yogesh Pawaskar
LV Krishnan
Senthil Nathan S

Avnish Sabharwal

Managing Director, Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Tom Patchin

CEO, Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Yogesh Pawaskar

Sr. FMCG Brand Manager, Kraft Heinz, Indonesia

It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

LV Krishnan

CEO, TAM Media Research, India

Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.

Senthil Nathan S

General Manager, CavinKare, India

When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.