Content Insights

Content & Promo Insights

Tell Resonating Stories with Emotion AI

Create viral trailers, ads, videos and binge-worthy TV shows with untapped emotion insights. Measure how your audiences respond to your content, on a sec-by-sec basis, to plan better releases.

With an attention span lesser than 8 seconds, the modern-day audience needs content that resonates with their emotional and subconscious preferences that are unsaid.

How Emotion AI Helps
Create Resonating Content

  • A/B testing scripts before production to choose what audiences love

  • Sec-by-sec analysis of audience responses towards ready content

  • Comparing media channels and platforms for highest engagement

  • Identifying resonating audience groups to increase organic virality

Deliver Media Experiences That Stand Out

400%

Increase in Creative Efficacy

3x

Increase in Organic Virality

34%

Increase in Marketing Spend ROI

Entropik s Affect Lab for Content Testing

  • A/B and multi-variate testing of animatic and narramatic scripts

  • Measuring and becnhmarking audience response to ready content

  • Deep dive analysis of scenes, characters, music and visual elements

  • Media planning insights to measure distribution efficacy of channels

  • Audience segmentation as per contnet length and media channels

Emotion AI Driven Content and Promo Insights

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Promo Testing

Test movie trailers and promos on a sec-by-sec basis to ensure maximum emotional impact and views upon release.

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Video Testing

Be it Instagram Reels or music videos on YouTube, measure engagement and attention levels for any video content.

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Ad Testing

A/B test ad scripts and ready-to-market ads to ensure high ad spend ROI and an overall increase in brand equity.

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TV Show Testing

Test pilot episodes or full seasons of TV/OTT shows for deep insights on characters, music, storyline, etc.

How to Set Up an Ad Test?

01

Upload Content

Upload trailers/videos/ads/TV shows as media files or public URLs.

02

Define Survey

Choose questions for screening, pre-survey and post-survey.

03

Add Tester Panel

Choose from our panel of 60mn+ respondents or integrate your own panel.

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Facial Coding Metrics
  • Attention > Visual Appeal (0-100)
  • Engagement > Comprehension (0-100)
  • +ve Emotions > Happiness, Surprise
  • -ve Emotions > Anger, Fear, Sadness, Contempt
...
Eye Tracking Metrics
  • Time to Discover > Area of Interest (AOI)
  • Earned Attention > Focus Levels on AOI
  • % People Watched > Out of Total Testers
  • Exposure Time Duration > Time Spent on AOI

Content Testing Framework

Script Testing

Comparing scripts scene by scene on different audience groups to identify the changes required.

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Promo Testing

Deep dive analysis of produced content to measure audience responses to characters, visual elements etc.

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Promo Planning

Comparing different versions and lenghts of promos on different media distribution channels and platforms.

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Audience Segmentation

Comparing different versions and lenghts of content on audience groups of different age and location.

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OTT UX Insights

Identifying the best placement for contnet promos and measuring user journey across the OTT platform.

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