Content & Promo Insights

Tell Resonating Stories with Emotion AI

Create viral trailers, ads, videos and binge-worthy TV shows with untapped emotion insights. Measure how your audiences respond to your content, on a sec-by-sec basis, to plan better releases.

With an attention span lesser than 8 seconds, the modern-day audience needs content that resonates with their emotional and subconscious preferences that are unsaid.

How Emotion AI Helps
Create Resonating Content

  • A/B testing scripts before production to choose what audiences love

  • Sec-by-sec analysis of audience responses towards ready content

  • Comparing media channels and platforms for highest engagement

  • Identifying resonating audience groups to increase organic virality

Deliver Media Experiences That Stand Out


Increase in Creative Efficacy


Increase in Organic Virality


Increase in Marketing Spend ROI

Entropik s Affect Lab for Content Testing

  • A/B and multi-variate testing of animatic and narramatic scripts

  • Measuring and becnhmarking audience response to ready content

  • Deep dive analysis of scenes, characters, music and visual elements

  • Media planning insights to measure distribution efficacy of channels

  • Audience segmentation as per contnet length and media channels

Emotion AI Driven Content and Promo Insights


Promo Testing

Test movie trailers and promos on a sec-by-sec basis to ensure maximum emotional impact and views upon release.


Video Testing

Be it Instagram Reels or music videos on YouTube, measure engagement and attention levels for any video content.


Ad Testing

A/B test ad scripts and ready-to-market ads to ensure high ad spend ROI and an overall increase in brand equity.


TV Show Testing

Test pilot episodes or full seasons of TV/OTT shows for deep insights on characters, music, storyline, etc.

How to Set Up an Ad Test?


Upload Content

Upload trailers/videos/ads/TV shows as media files or public URLs.


Define Survey

Choose questions for screening, pre-survey and post-survey.


Add Tester Panel

Choose from our panel of 60mn+ respondents or integrate your own panel.

Facial Coding Metrics
  • Attention > Visual Appeal (0-100)
  • Engagement > Comprehension (0-100)
  • +ve Emotions > Happiness, Surprise
  • -ve Emotions > Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover > Area of Interest (AOI)
  • Earned Attention > Focus Levels on AOI
  • % People Watched > Out of Total Testers
  • Exposure Time Duration > Time Spent on AOI

Content Testing Framework

Script Testing

Comparing scripts scene by scene on different audience groups to identify the changes required.

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Promo Testing

Deep dive analysis of produced content to measure audience responses to characters, visual elements etc.

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Promo Planning

Comparing different versions and lenghts of promos on different media distribution channels and platforms.

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Audience Segmentation

Comparing different versions and lenghts of content on audience groups of different age and location.

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OTT UX Insights

Identifying the best placement for contnet promos and measuring user journey across the OTT platform.

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