In The News: Entropik Boosts Emotion-Driven Branding

As a subset of Artificial Intelligence, Emotion AI is emerging as a resourceful technology in detecting and interpreting human emotional signals. The disruptive technology of emotion recognition is ushering in changes to the consumer insights industry, and market research methods are rapidly evolving.

“Brands have this massive challenge, how to understand consumer preferences and how to put them in the center of the experience. And, consumers have a problem of many — how to go about choosing one over the other. If you look at the landscape, it’s a massive $70-billion market globally,” says Ranjan Kumar, CEO, Founder, Entropik Tech.

Emotion-driven, consumer-focused, online, scalable, and contactless techniques of deriving qualitative consumer insights are at play today. Innovative approaches, powered by Emotion AI, are diving deep into the consumer’s mind to detect unbiased emotions and capture real-time responses from the brand’s target groups.

Entropik Tech, the Bengaluru-based startup, has emerged as a leader in delivering Emotion AI solutions. Entropik’s proprietary emotion recognition technologies combined with AI enable brands worldwide to measure the cognitive, behavioral, and emotional responses of customers to the brands’ content and product experiences.

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