Post-live UX Testing

Adopt Emotion Driven UX with Emotion AI

Test your live websites and apps for usability and seamless user journeys. Learn what people look at, for how long and how they feel about UI/UX elements using Eye Tracking and Facial Coding.

85% of issues related to UX can be detected by performing a usability test after going live. Get deep user insights to deliver seamless, empathy driven user experiences.

How Emotion AI Helps
in Post-live UX Testing

  • Measuring user emotions and subconscious preferences as feedback

  • Leveraging webcams and mobile cams to capture deep user behavior

  • Empathy driven UX research on goal completions and conversions

  • Fully online methods of emotion capture with the highest accuracy

Result Driven Websites and Apps


Reduction in Research TAT


Decrease in Drop-off Rates


Increase in CSAT Score

Entropik Tech's Affect UX for Post-live UX Testing

Trusted by leading corporates and groups

  • Test live websites and apps for usability and conversions

  • Computer vision based UX testing with screen recording

  • Accurate, bias free and scalable pre-launch user testing

  • Facial emotion recognition and eye tracking

  • 60 million+ respondents across 120 countries

Emotion Driven Post-live UX Testing


User Journeys

Define user tasks, both aided and unaided, to identify friction points and analyze user emotions throughout.


Visual Elements

Test visual elements like colors, styles, fonts and UI assets to check if the UI aligns with user expectations.


Goal Completions

Test the effectiveness of your UX in enabling users to complete certain actions like form fills and sign-ups.


Path to Purchase

Screen record user tasks, capture emotions and conduct surveys to identify purchase drivers and barriers.

How to Set Up a Post-live UX Test?


Upload Stimulus

Upload public URLs or screenshots of the live website or app.


Define User Tasks

Provide usability test instructions and screening/survey questions.


Add Tester Panel

Choose from our panel of 60mn+ respondents or integrate your own panel.

Post-live User Testing Metrics

Facial Coding Metrics
  • Attention > Visual Appeal (0-100)
  • Engagement > Comprehension (0-100)
  • +ve Emotions > Happiness, Surprise
  • -ve Emotions > Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover > Area of Interest (AOI)
  • Earned Attention > Focus Levels on AOI
  • % People Watched > Out of Total Testers
  • Exposure Time Duration > Time Spent on AOI

Post-live UX Testing Framework

Design Validation

Gathering user feedback towards visual elements, colors, styles and the look and feel of the website/app.

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Goal Completion Analysis

Observing paths users take to complete certain actions and identify friction points where they get stuck.

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Path to Purchase Analysis

Understanding the user emotions throughout the purchase journey and observing the paths of purchase.

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Purchase Intent Analysis

Identifying purchase triggers/barriers throughout the user journey and knowing what makes them buy something.

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Search Log Analysis

Understanding how people search for specific items or products on a website or app using the search bar.

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