Global Bank uses Emotion AI on chatbot to nurture CX
1. Single UX repository for conversations.
2. Proprietary qualitative research platform.
3. Real-time transcriptions.
4. Highlights, tags & nested conversations.
5. Attention, engagement, and emotional metrics.
As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.
We have been strategically collaborating with Entropik Tech on Al-based solutions for over 3 years now. Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.
It’s imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.
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