Information we collect and how we use it
Device and browser data: We collect information from the device and application you use to access our services. Device data mainly means your IP address- which will be your office IP address, operating system version, device type, system and performance information, and browser type, non identifiable personal information.
Referral information: If you arrive at a Entropik Technologies website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us.
Information Collected on Participants
If you participate in an Electroencephalogram (EEG) and/or EyeTracking and/or Facial coding and/or survey study controlled by an Entropik Technologies Registered or Unregistered User (“Participant”) you may be required to provide access to webcam and consent to a your face video being recorded. Explicit consent must be provided by you to enable the webcam to collect video of your face, which will be used purely for internal evaluation and analysis purposes; it will not be used for distribution or sharing purposes in any manner. Consent may be retracted at any time during the session by cancelling the session. Face videos are analyzed by our computers to calculate eye-gaze tracks (a series of x,y coordinates) and facial coding algorithms to determine emotion. The videos are not associated with you except via the information you enter to participate in the study (such as answers to survey questions). By participating in the AffectLab EEG study, we will collect your raw brainwaves using AffectLab or its associated partner(s) headsets to determine cognitive and affective parameters.
How long is information stored
We store Information for as long as it is required for our research and business purposes and as required by law or at the request of Entropik Technologies Registered Users or you. When Personal Information is no longer required, we will delete it from our systems.
Facial videos are permanently deleted within 30 days once a written request to delete the video post survey is provided. Facial images will not be associated to any personally identifiable information and be stored only for improving the accuracy of the AffectLab or Entropik Technologies models.
Disclosure of Information to Third Parties
We do not share your personal information with third parties other than as follows.
Information, including Entropik Technologies User Information, and any Personally Identifiable Information contained therein, may be shared with certain third-party companies and individuals that help facilitate technical and administrative aspects of the Entropik Technologies Service (e.g. email communications), or perform functions related to the administration of Entropik Technologies (e.g. hosting services). These third parties perform tasks on our behalf and are contractually obligated not to disclose or use Entropik Technologies User Information for any other purpose, and to employ adequate security measures to prevent unauthorized access to such data. However, Entropik Technologies is not responsible in the event that Personally Identifiable Information is disclosed at a result of a breach or security lapse by any such third party.
Law Enforcement and Legal Process
If Entropik Technologies, or substantially all of its assets, is acquired by another company or successor entity, Entropik Technologies Client Information will be one of the assets transferred or acquired by the purchaser or successor. You acknowledge that such transfers may occur, and that any purchaser of or successor to Entropik Technologies or its assets may continue to collect, use and disclose your information acquired prior to such transfer or acquisition as set forth in this policy.
Security of your Personal Information
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Examples of these include limited and password-protected access, high security public/private keys and SSL encryption to protect transmission. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.
Provisions Specific to EU Citizens
Rights of EU Citizens Under the GDPR
If you are a citizen of the European Union you have certain rights relating to how others handle your personal information. These rights are:
Questions or Comments
I agree to Terms and Conditions