“95% of purchasing decisions are subconscious,” says Gerald Zaltman, renowned Harvard professor. It is not just him, countless marketing studies and surveys have shown that when businesses connect with consumer emotions, brand loyalty and customer engagement receive a boost, and the payoff is huge.

Brands are actively pursuing emotions as a marketing and advertising strategy for a long time. But, what if there were technologies to gauge your customers’ feelings accurately as they look at your latest launch? That’s what Entropik aims to offer companies: a way to dive deep into the consumer’s subconscious mind and appeal directly to their emotions.

“In a virtual environment, users can go through a whole shelf, which includes the clients’ package and a bunch of competitor packages. We track from the eye-tracking where exactly do they look, how much time they spent on a particular package of the brand versus the competitors,” says Ranjan Kumar, CEO, and Founder, Entropik Tech, while explaining how Entropik’s Emotion AI can transform the way companies improve and enhance product package and the position of their products aligning with consumer emotions.

Read the full article published in India’s leading English daily newspaper, The Indian Express. The news story explores Entropik’s five-year-long journey of building a leading Emotion AI company; right from conception of sci-fi idea to filing 17+ patents in the Emotion AI domain.