Approaches like ROPO (Research Online, Purchase Offline), Buy online, pickup in-store (BOPIS), ROBO (Research Online, Buy Offline) have gained huge traction post-pandemic.
With social distancing norms in-place, the number of people visiting shops at one time has reduced. Many customers are opting for these newfangled ways to shop to avoid crowds and minimize wait time in stores.
However, many retailers with no online presence quickly established one in fear of missing the bus.
Now, retailers are trying to engage customers on an emotional level to become a frontrunner. For an enhanced shopping experience online and increasing in-store conversions, retailers are employing Emotion AI companies to delve deep into customer’s behavior as their newly formed websites go live.
Emotion recognition technologies like facial coding and eye tracking are offering actionable usability insights for recently turned e-retailers.
Affect Lab – Media Insights
27 Jul, 2022
0 min.
Affect Lab – Shopper Insights
27 Jul, 2022
0 min.
Affect Lab – UI/UX Insights
27 Jul, 2022
0 min.
Concept Testing With Emotion AI
27 Jul, 2022
0 min.
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