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How IGT Leveraged Emotion AI to Uncover Actionable Insights

  • 1 min.

    Summary of the video

    Approaches like ROPO (Research Online, Purchase Offline), Buy online, pickup in-store (BOPIS), ROBO (Research Online, Buy Offline) have gained huge traction post-pandemic.

    With social distancing norms in-place, the number of people visiting shops at one time has reduced. Many customers are opting for these newfangled ways to shop to avoid crowds and minimize wait time in stores.

    However, many retailers with no online presence quickly established one in fear of missing the bus.

    Now, retailers are trying to engage customers on an emotional level to become a frontrunner. For an enhanced shopping experience online and increasing in-store conversions, retailers are employing Emotion AI companies to delve deep into customer’s behavior as their newly formed websites go live.

    Emotion recognition technologies like facial coding and eye tracking are offering actionable usability insights for recently turned e-retailers.


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    The retail industry faced a multitude of disruptions due to the Coronavirus pandemic.


    As some retailers shut down, most had to pivot business models and adjust to social distancing norms and movement restrictions. Besides, shopping behaviors changed radically, with more customers opting for online purchases.

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